So, how did financial services lose its mojo – and how it can get it back ?
PWC have charted the decline of the relationship between the UK financial services sector and its customers, and consider what companies might do to rebuild trust with today’s apathetic customer.
Financial services companies expect their customers to make a leap of faith: they want those customers to trust them with their money.
One legacy of the financial crisis, however is a comprehensive loss of this trust.
Worse, PWc’s research suggests that customers now feel they have nowhere to go. They feel frustrated and apathetic towards financial services companies because they think they’re all the same.
A very interesting read for all advisers, what can advisers take from this research to restore that trust?