Why choose Panacea Marketing?
Most business owners recognise they need to be doing some form of marketing if they want to develop their business.
Marketing can help you to attract more profitable clients and drive referrals. It can help you to demonstrate your unique value, show the range of services you offer and justify your fees.
These things are hard to put across without using marketing messages.
But with so many options available, choosing how to market your business can be difficult.
What should you really be doing, how should you do it, and how much should it cost?
Working in partnership with Faith Liversedge, financial marketing expert, we’ve developed a series of free marketing checklists to help you benchmark yourself against industry best practice.
Faith is also offering a number of Quick Win solutions to help you fast-track your marketing. These Quick Wins will help your business to stand out, get found and convert your target market into ideal clients.
Whether you’re marketing your business for the first time, or think your marketing could do with a boost, take a look at the below and get in touch with Faith for more information.
Free marketing checklist
Effective marketing can help your business to become more profitable. But done wrongly it can be a waste of time, money and effort. Find out what ‘good marketing’ for financial advice firms looks like by downloading this checklist.
Free website checklist
What does your website really need to attract more visitors? What information should it include about you? How does it get on page 1 of Google? Download this checklist to find out what your website needs to be firing on all cylinders.
Free SEO checklist
SEO, or ‘search engine optimisation’, is the process of making sure your website is set up correctly so that search engines like Google can rank you favourably. Does your website have what it takes? Find out by downloading this checklist.
Free blogging checklist
What should you blog about? What should it include to make sure it gets found and read by the right people? This checklist will tell you what you need for an effective blogging strategy.
30-minute consultation call
Book a 30-minute call with Faith. She’ll tell you at least 3 things you can do to improve your marketing right now.
Cost: £75 + Vat
Digital Marketing Report
This 6-page document will give you a detailed technical analysis of your website and social media profiles so you can find out what’s really going on behind the scenes.
It will analyse your:
- User behaviour
- Sales funnel
- Technical performance
£300 + Vat
Having a video brings your brand bang up to date. It helps your clients to engage with your message, gives you something to send to introducers, and to use at seminars and events.
Video also helps your Google rankings: you’re 50 times more likely to show up first if you have a video embedded on your site.*
Faith will supply your own-branded video that is easily uploaded to your website. Choose from:
- What is financial planning?
- What is a Chartered Financial Planner?
- This is how life happens
£595 + Vat
*Source: Moovley, April 2018
Client segmentation + marketing strategy
Client segmentation, done correctly, is the most effective way to identify the clients who can provide you with the most profit going forward. And those who won’t.
It’s now also a compliance requirement, particularly in terms of MiFID II and PROD 3.3.
Client segmentation, coupled with a marketing plan, will enable your business to move forward.
This solution will enable you to:
- Demonstrate to the FCA you’re providing appropriate services and investment solutions
- Take the guesswork out of your marketing
- Build long-term client value
£1,500 + Vat
To take advantage of any of these opportunities contact Faith Liversedge on
Faith is an experienced communicator with a wealth of knowledge and understanding of the adviser profession.
She was Marketing Manager at Nucleus for 5 years, creating innovative and award-winning campaigns. Before that she worked for Standard Life, Prudential and Royal London.
In 2017 she set up her own consultancy to help forward-thinking financial advisers and planners to become more profitable through websites, communications and other laser-focused marketing techniques.
Find out more at www.faithliversedge.com