About us

In February 2007 Derek Bradley founded Panacea as he saw a widening gap between the quality of retail distribution service and resource support offered to directly regulated Adviser firms when compared to Networks and larger advisory firms.

He launched the free portal later that year with support from eight financial services providers, which has since increased more than fourfold. The industry support list for what we do is an endorsement in itself for the quality of the project.

Panacea aims to empower Advisers by providing free online access to the very latest resources, tools, research, educational support, ideas, views and technical intelligence from product providers and support services all in one place.  It is an independent industry-supported portal which corrects the service imbalance with providers in a way that is RDR friendly and free to use.

In a post RDR world, what we offer will become vital due to FSA restrictions on support given to networks and national IFA firms being subject to severe fiscal scrutiny and regulatory restraint.

We have established a thriving web based community, and communicate twice a week with our free “Bento” ebulletin to almost 10,000 individuals.  Members are kept updated with the latest news, commentary and industry trends.

Panacea are also active within social media, winning an online 2011 poll as the Top IFA related Tweeter with over 2,000 Twitter followers and LinkedIn group members. Panacea is the place where advisers, providers and support services alike engage in discussions and exchange views on issues affecting their businesses.

Panacea’s industry profile is one of an authoritative and well-respected voice within the financial services industry with IFAs, sponsors, media, providers, financial services organisations/bodies and government representatives alike.

Please do use Panacea to the full, tell your industry friends and colleagues about us, and help build a unique community that serves your needs.

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